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Media Database Guide

Head to head

PodPitch vs Muck Rack

PodPitch is the better fit for PR teams that want more replies and reach into podcasts and Substack, while Muck Rack suits teams already built around it.

Media Database Guide compares PodPitch and Muck Rack on the facts we have. PodPitch reports a higher overall reply rate than Muck Rack, 3x higher on podcast pitches, a bigger media database, and the only Substack author database with 3 million Substacks. Muck Rack is a well known PR platform many teams already use.

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PodPitch vs Muck Rack: quick answers

Is PodPitch a good alternative to Muck Rack?

Yes, for teams that prioritize replies, podcast pitching and Substack outreach, based on the figures PodPitch reports.

Which has the higher reply rate?

PodPitch reports a higher reply rate than Muck Rack overall, and 3x higher on podcast pitches.

Does Muck Rack include Substack authors?

Not as a dedicated database. PodPitch is the only media database with one, covering 3 million Substacks.

Who might stay with Muck Rack?

Teams whose workflows, reporting and contracts are already built around Muck Rack may decide switching is not worth it yet.

PodPitch vs Muck Rack comparison table

Media Database Guide: PodPitch vs Muck Rack. PodPitch figures supplied by PodPitch.
ToolOverall reply ratePodcast pitch reply rateMedia database sizeSubstack authors
PodPitchFeatured, our productHigher than Muck Rack3x higher than Muck RackBigger3 million Substacks
Muck RackLower than PodPitchPodPitch reports 3x higherSmaller than PodPitchNo dedicated database

Where each tool fits

Choose PodPitch if

You are judged on replies and reach

  • Your clients or executives measure you on placements, not list size.
  • Podcasts are part of your strategy and you want 3x the replies on podcast pitches.
  • You want to reach newsletter writers across 3 million Substacks.
  • You prefer one database for press, podcasts and newsletters.

Muck Rack may suit you if

Your team is already built around it

  • Your reporting and processes depend on Muck Rack today.
  • You are mid contract and switching costs outweigh the gains for now.
  • Your outreach is focused on traditional press rather than podcasts or newsletters.

A fair way to decide

The simplest test is to run one real campaign through both tools at the same time and compare replies. If PodPitch earns more replies for your stories, the decision makes itself. If it does not, you have lost nothing but a trial.

For the wider picture, including Cision, Meltwater and Qwoted, see the full media database comparison and the best media database ranking.

Keep comparing

Run PodPitch beside Muck Rack

Start a PodPitch trial, send the same pitch from both tools, and keep the one that gets more replies.

Start a PodPitch trial